I’m not a XX century specialist and only a little few of it can be touched and reached by mi experience. So the Perestroika times, the Berlin Wall fall, the first Irak war, a certain mode of postmodernity thought, the awesome Olympic games from Barcelona with Lavinia Milosevici, the Italy World Cup where the Germany squad with Klinsman, Beckenbauer and Mattheus got the championship against the Maradona, Caniggia y Balbo Argentina team, so with the first terrorist attempts in the Atlanta Olympic Games, the marvelous Jordan epoch, the most traumatic impact of Lawrence Taylor to Joe Montana in the National Divisional final game to get to the Superbowl, and so on.

That times was marked too for the nice and amazing introduction of video games from the Atari to the Nintendo, the Super Nintendo, the Sega Genesis, the Game Boy, many kind of consoles and video games stuff that make our generation to completely got introduced into the first digitality and toward to the Net. Segregated by the personal uses of any of these consoles, the turn in semantics of the concept of player was not only reformed but deeply transformed in reality, economics and cultural fields. Even with that I didn’t loose the time to ride a bicycle, run in the park, drink water from the pipe, make burn some barren field, chop ants or kill bugs, try to make homemade bazookas but also arrange books in the mother’s library and listen the World Chart Show.

But now I’m concerned in make the reflection about some cultural heritage bring it from the Cold War that can be surely be translated as a post colonial shapes and mode that prolongue to our days a kind of escaping idola machina that arise with the tecnodermal nowadays instances: from the use to the Pc, the Viper and the Walkman until the Diskman, this tecnodermal supplies aren’t just cultural and economic factors and elements that shape our daily life, but the instances to develop or not our ordinary fields of living.

From the develop of Psychoanalysis in the first century half, the sexual revolution implement not only the openness to a entire new way of living our intimate relationships, but install in our ordinary world what Susan Sontag advises when she talks about pornography: the route to understand it like a form of social history, as a psychiatric pathology and so on as a literature form. So the sexual life leaded too for the gender anthropology that give to the Western society the true meaning of race critics, human diversity and a completely new understanding of sexual behavior, accompanied with a softcore enterprises as the erotic magazines from the middle fifties an the sexual icons as Marlin Monroe, first of them and one an a kind, strong the value of certain meanings about body culture, body symbolism, and body appearance. This change get completely transformed by the nineties decade, where both values and practices, the pornographic speech and the sex symbolic capital, got endured to rise as one of the most valuable enterprises since there until now.

Other Cold War heritage is given to us with the openness to what is concerned in the psychedelic movement, the experimentation with LSD since the early fifties but install in the government attempts to test it as a medicine, like Freud recommended the use of cocaine, and so with the exploration of natural hallucinogenic herbs and flora, many of them uses in ritual ethnic contexts all around the Globe. Even too with the concreted movement of Beat generation, the promotion of science uses of chemistry involved on the narcotics effects in medicine and pharmaceutical enterprises, and too with the developed of cultural anthropology and ethnology.

Other one heritage from Cold War be enunciating as the multinational region order. The European Union, the Asia region, the Latin America zone, Oceania region and the most beaten Africa, show us and reveal to us the new politics pact, where the G-10 group becomes with the time the G-20 group, and the installation fully of transnational institutions (World Bank, United Nations Organization, World Health Organization and so many others) institute the new way to acquire not only funds to developed and keep the effort to get a constant progress into the globalization and global rules, so far guaranteed by policy and military controls since the two towers collapsed and terrorist attach, but too by the two dicothomic shaped of this transnational ruling: the war culture, economics and daily practice, and the peace, tolerance and diversity sense of union in the root of humankind.

Four and last of this single reflection heritage of Cold War, be described inwardly and so on a deep one consequence of the lost of alphabetical reading, understanding and approach to mediated tecnodermal instruments and tools. I’m meaning the lost capable of know to read extremely probed in the alphabet impossibility to endure as the most important communicative tool, but too by the installation of the videocracy and the imagecracy. So there it’s not only the deep and long terms capable of reading the alphabet, not only in idiomatic senses but into an historical and cultural value, but the capacity to read even other stuffs, not only cultural, but attached to nature, social understanding, numerical language, or even the single understanding of logics, speech, etics, richness production, work and labour meaning, between others basic industrial society values.

By making this reflection I’m not attempting to build single arguments about a post colonial critics nor to a upper point of view since the develop of my thought systems are deeply chopped and delineated by suspicious experience, readings and epistemological buildings. But in the case of this simple resume and analysis the main aim is to focus the worry problem about the natural state of our earth from 2001 to nowadays in terms of trash, population develop and increase, and what we can continuing calling the long war cultural tradition, economics and politics from the Western and their opposites, the barbarian.
It seems to me that with the raise of the web between 1997 and 2010, we are touching a new kind of Metaphysics, not the religious one and traditional, criticized since the Comte’s sociological system and so on, but besides and next to the fictional true and post-true Metaphysics, based almost in cinema, images and personality building culture. This last is given me the chance to speak about our atomizing of individuals and so to trace a fragmentation between what idola machina are giving to us, what communities give to us and what would is needed to put in the middle of them: the classical sociological problem scope and focus in the interactions between single individuals, communities and upper society structures. This mean to lead to a psychological phenomenology in one sense and too into a reshaped of what cultures, not just in a tecnodermal mode and background, can reunited in the XXI century experience.